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Clean Beauty Terms Defined

Rose Quartz palette with Zero Waste packaging from Aether I live and breathe clean makeup and skin care. I enjoy researching and trying products and talking to other beauty professionals about formulations and ingredients. It’s why I have the passion for doing what I do. But I totally understand that unless you are similarly obsessed, the vast ocean of buzzy beauty industry marketing terms like “cruelty-free, clean, vegan, non-toxic, and chemical free” can lead to loads of confusion and frustration by those of us who are trying to be conscientious consumers. To make matters worse, since the U.S. beauty industry is largely unregulated that means brands are free to toss around these terms wi

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